Business Basics 1. What is your business name, website URL, and industry? 2. How would you describe what you do and who you serve? 3. Where do you operate? 4. How long have you been in business, and what stage are you at? next Goals & SEO Situation 5. Why are you investing in SEO right now? 6. What does success look like in 6–12 months? 7. Have you done SEO before? If yes — what was done, and did it work? 8. Have you ever been hit by a Google penalty or noticed a sudden traffic drop? Backnext Target Audience 9. Who is your ideal customer? 10. What problem are they trying to solve when they find you? 11. What objections or hesitations do customers typically have before buying/ signing-up? 12. Are there different customer segments you serve? Backnext Keywords & Content 13. List the keywords or phrases you most want to rank for. 14. What are the most important pages or services on your site that drive revenue? 15. Do you currently produce content? 16. Are there topics your competitors cover that you don't, but should? Backnext Competitors & SWOT Analysis 17. Who are your top 3–5 direct & indirect competitors? 18. Strengths — What advantages do you have over competitors? 19. Weaknesses — What are your current online/SEO weaknesses? 20. Opportunities — What market opportunities could SEO help you capture? 21. Threats — What concerns you most about your market or competition? Backnext Business Growth & Expansion Plan 22. Do you plan to expand into new locations, markets, or languages in the next 12 months? 23. Are you planning to launch new products, services, or categories that will need SEO support? 24. Do you have plans to rebrand or redesign your website in the near future? Backnext Other Online Marketing Channels 25. Do you invest in any other online marketing channels? 26. Which channel currently brings you the most leads or sales — and which underperforms? 27. Should SEO work independently or align with your paid campaigns? Backnext Seasonality & Business Patterns 28. Does your business have seasonal peaks or slow periods? 29. Are there upcoming events, launches, or campaigns we should plan content around? 30. Do customer search behaviours change throughout the year for your product or service? BackNext Practical & Access 31. Do you have existing Google Analytics, Search Console, Google Tag Manager or any SEO tools? 32. Who will be our main point of contact, and how involved do you want to be? 33. What actions on your website do you consider a successful conversion? 34. Are there brand guidelines, restricted topics, or competitors we should never mention in content? 35. Do you have a Google Business Profile? Back × What is the primary service you are interested in? Content MarketingDigital PRGoogle AdsSocial MediaSearch Engine OptimizationWebsite Design Next Where are your customers primarily located? locallyNationallyInternationallyOther What are your goals for this campaign? Get more conversionsGet more leadsGet more trafficGet higher rankingsAll of the aboveOther Next Back What's your approximate monthly budget? $10,000+$5,000 to $9,999$2,500 to $4,999Up to $2,499 When are you looking to get started? Immediately / Within 1 weekWithin 1 monthWithin 2–3 monthsJust exploring / Not sure yet Last Step Back What's your website URL? What best describes this website? Company websitePersonal blogThird-party site like an Amazon store, or YouTube page. How willing and able are you to invest in the growth of your business right now? I have access to financial resources to grow my businessI don't have access to financial resources What's your first name? What's your last name? What's your email address? What's your number? How did you find us? Referral from a friendRead your blogGoogle searchFacebookLinkedInChatGPTClutch agency directoryOther Back
